But in the Covid-19 pandemic era, many online & e-commerce business sectors like grocery, food, healthcare, and entertainment websites have seen a spike in traffic. So, now business owners are looking to grow their business online not only in crisis-time but also in the future. And, for the growth they are looking to digital marketing trends.
It’s well known that digital marketing is the current most effective way to earn the online business and keep your business thriving. Digital marketing can help you earn the user trust and enough business for survival. It’s not fair to expect the same result you used to have or wanted in this crisis. You need to keep patience and keep your business on till things get better.
So, let’s learn some digital marketing strategies for small businesses during the COVID-19 crisis to keep your business going.
Don’t Panic and Stop
This is the foremost point for your digital marketing strategy because one can’t make the right decision without a stable mind. Think analytically, and consider future trends to forge your business marketing strategy. You shouldn’t commit the same mistake most business owners are doing; they are stopping their digital marketing, which is counterproductive.
This pandemic situation is not going to sustain till eternity; things will get better, and if you stop your internet marketing today, and then you have to start from zero again.
You can retain your current digital status with minimal efforts and an optimized digital marketing strategy.
It must be hard for you, but hold up there for a while to have amazing results when things get better.
Be Found to Your Potential Audience
It’s true that conversion rates are low these days, but that doesn’t mean your rankings are wasteful. People are more on the internet than ever, and if they see you every time they search for your niche services/products, you make authority to the searchers. This way, you make an authority to the searchers, which ensures the conversions; may not be today, but tomorrow for sure. So, it’s always fruitful to be seen by the searchers.
Hence, keep your website search engine optimization on to be available to your potential audience every time and boost your future conversions.
Don’t Give Your Competitors a Chance
This is the chance your competitors are looking for; you get a little loose, and they take over your position. The impact of COVID-19 is the same for all, but who pushes more during these days will rule the market. Don’t let your current position go, and consider SEO and other marketing tactics always to be ahead of your competition.
Now, as your competitors seek a chance, you should also monitor the ones who are ahead of you and overtake them once you get the right opportunity.
Hence, consider your SEO and paid advertising to rule to keep ruling the market.
Change Your Way of Service
Many businesses are on a halt due to coronavirus, but if your business allows, you can reach your customer with a different approach. For example, you can offer home delivery or online sessions to keep serving your customers. Now, once you inherit these new approaches to keep your business on, you need to inform the customers about it. So, they can know you are always available to them.
Moreover, you must tell your customers how you are taking the precautions and sanitization before serving them to ensure the safety from the spread. Be specific to make your customers fully satisfied with the safety to buy from you. So, make some changes according to the situation, and inform your prospects to get some leads and conversions.
Be Selfless Instead of Salsy
Human beings are going through tough times, and helping each other is all that we can do. Being salsy or business-minded these times portrait a selfish image of your brand, which isn’t beneficial for your business. So, be human first and support your customers selflessly to strengthen your bond and get some future loyal customers.
If you backup your customers during tough times, they’ll consider you a reliable brand and always choose you. Moreover, they also refer your products/services to their knowns, which will increase your customer base. Hence, stop being salsy for a while and be a helping hand to win your customers’ trust.
Utilize This Down Time to Finish Your Digital To-dos
Everything has been halted or slowed down due to lockdowns around the globe. Hence, there is no rush that used to have. As business owners don’t have that much work burden, you can use this time to complete the pending digital tasks that you planned, but failing to execute the workload. This is the time to tick mark all the pending tasks and boost your business results.
You can consider a website redesign, content optimization, conversion rate optimization, etc. to improve your business outcomes.
Hence, don’t let this time go worrying, instead use this for something productive and promising.
Provide Special Offers and Giveaways
People are extra conscious about their expenses these days, and if you want your customers to buy something from you, you need to offer something that helps them save. You can’t have the profit margin you used to have, and you need to show some support to your customers through some special discounts or giveaways to keep your revenues going. If you can, free your premium services for some time to show your togetherness to your valuable customers. This way, you can convey to your customers that you are valuable to the brand, strengthening your bond and streamlining conversions.
Must Consider Local SEO
There are different situations around the globe, and you should optimize your services accordion to the region you are serving. As there are lockdowns in almost all countries, and international borders are seized, businesses can’t serve foreign customers. So, focus on local SEO to magnify your local search visibility and earn nearby customers.
Everyplace has different regulations, and you should inform customers that you are following all the advisory, rules, and safety procedures. This way, you can ensure the utmost safety to the local customers and serve them ASAP; that’s what a customer needs.
So, be available to your nearby customers to get some business.
Approach Your Customers on Social Media Channels
People are more on the web and social media these days, and you can use this opportunity to nurture your customer relationship. Social media marketing is already an effective strategy to reach more customers and spread brand awareness.
You can use your business social media profiles to interact with your customers and create empathy.
Customers can also easily get in touch with you on social media, which creates a transparent environment and improves brand trust. So, reach your customers with valuable content and interact with them in comments to drive significant business results.
Retaining and improving brand trust and authority is the only way to make your business survive this adverse situation and earn significant business when things get better. If you support your customers, then they will support you back for sure. It’s a two-way thing, so strengthen your bond with customers with social media.
Pay-per-Click Advertising is Effective & Affordable
Many businesses have stopped their PPC ads, dropping the CPCs. So, it’s an excellent opportunity to carry on your paid ads. You can reach more customers at affordable CPCs and always to your potential audience. As people see you every time they search for your niche products/services, it creates an authority, increasing the conversions.
Moreover, you can also retarget your previous website visitors with remarketing ads, having the utmost conversion rates. You have multiple ad options to promote your business and drive substantial results. So, don’t copy other businesses and utilize affordable advertising more than ever to extend your reach and have decent revenue flow.
Hence, don’t say no to your PPC management agency and have the most efficient paid advertising.
These are the best digital marketing ideas for small businesses during the COVID-19 crisis to get ample business results and conversions. You must consider these digital marketing strategies for your business to dilute the effects of coronavirus.
If you need any help and don’t find yourself skilled enough for all of these, then Marketing For You is a PPC management agency in Toronto, Canada, that can help you with all your digital marketing needs. Get in touch, and let’s beat this COVID-19 together.